Luxury fashion brand Tiffany & Co. unveiled their latest high-end jewelry advertising campaign, BOTANICA: Blue Book 2022, on April 21, 2022 (New York time). The campaign features Hollywood actress Gal Gadot showcasing stunning pieces from Tiffany’s archives. The photos were taken in a minimalist setting, highlighting Gadot’s beauty and the exquisite designs from the spring Blue Book collection. Notable pieces include a dandelion-inspired diamond necklace that can be split into five distinct pieces of loose jewelry, an orchid brooch that can be transformed, and a diamond and sapphire necklace crafted inspired by the chrysanthemum flower.
In an interview with the media, Gal Gadot expressed her deep gratitude for being chosen as the face of Tiffany & Co.’s Blue Book high jewelry collection. She felt honored to be a part of such an exciting campaign during this time of the season. This collaboration between Tiffany & Co. and Gal Gadot is the first of its kind. In addition to showcasing the new Blue Book designs, Gadot also donned some stunning pieces from Jean Schlumberger’s BOTANICA collection, including the timeless Bird on a Rock brooch and Fleurage bracelet. The Fleurage bracelet was created by Tiffany & Co.’s talented artisans using sophisticated craftsmanship inspired by sketches designed by Jean Schlumberger for the famous Tiffany diamond.
According to Alexandre Arnault, the Executive Vice President of Products and Communications at Tiffany & Co., Gal Gadot embodies the chic, contemporary, and refined essence of the Tiffany & Co. Blue Book. As a brand ambassador, she is an ideal fit for the BOTANICA campaign, and the team is thrilled to have her on board.
The worldwide launch of the campaign is set to take place on April 22, 2022. You can catch it on Tiffany.com’s homepage and @tiffanyandco social media page. Additionally, the campaign will be featured on various print and digital media platforms.
